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Apple CEO takes to the stump to hawk the iPad Pro

Apple executives, including CEO Tim Cook, have been beating the iPad Pro drum in public, engaging in a very un-Apple thing — “good, old-fashioned attention-getting,” said one analyst.

The 12.9-in. iPad Pro tablet went on sale Wednesday at Apple‘s online store, with the device slated to show up on the company’s retail shelves Friday. (Those who ordered online today could pick up their new tablets at an Apple Store or opt for Friday delivery.)

But in the days leading up to the launch, Cook, as well as Eddy Cue, the lieutenant in charge of Internet software and services, touted the iPad Pro at multiple locales and to multiple news outlets.

On a swing through Europe, Cook trumpeted the bigger iPad Pro as a substitute for many of the tasks that consumers, creative professionals and office workers require of their personal computers. “I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”, Cook told The Telegraph on Monday, perhaps forgetting for a moment that the Mac is, in fact, a personal computer.

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