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Apple CEO Tim Cook Reiterates that ‘Apple Is Open’

Subject: Apple is open


I’m certain we are all wakeful of a unsuitable occurrence that took place during a store during a Highpoint selling core in Melbourne, Australia, on Tuesday. Several immature men, who are students during a circuitously school, had been asked by a confidence ensure to leave a store. In an try to residence a situation, one of a store employees gave an answer that repelled many of us.

What people have seen and listened from examination a video on a web does not paint a values. It is not a summary we would ever wish to broach to a patron or hear ourselves. Our worker immediately voiced his bewail and apologized to a students.

None of us are happy with a approach this was handled. But we can all be unapproachable of Kate, one of a comparison managers during a Highpoint store.

On Wednesday, she greeted a same organisation of students to demonstrate a intense reparation on interest of a store and a company. She reassured these immature organisation that they and their associate classmates would always be acquire during a store. The school’s principal after told a contributor that she delivered her summary “with good grace,” and one of a students said, “It feels like we have probity now.”

Her difference that day echoed a summary you’ve listened many times from me and from Angela. It’s a elementary oath we all make to a business and to ourselves:

Apple is open.

Our stores and a hearts are open to people from all walks of life, regardless of competition or religion, gender or passionate orientation, age, disability, income, denunciation or indicate of view. All opposite a company, being thorough and embracing a differences creates a products improved and a stores stronger.

The Apple Store Highpoint is staffed by people who share these values and illustrate a joining to diversity. The group is done adult of coworkers from Australia, as good as Egypt, Italy, India and 5 other nations. Collectively they pronounce 15 languages, including Urdu, Portuguese, Arabic and Mandarin.

While we resolutely trust that this was an removed occurrence rather than a sign of a broader problem in a stores, we will use this impulse as an event to learn and grow. Our store caring teams around a world, starting in Australia, will be lovely their training on inclusion and patron engagement. These are concepts and practices they know well, though can always mount to reinforce.

Respect for a business is a substructure of all we do during Apple. It’s a reason we put so most caring into a pattern of a products. It’s a reason we make a stores pleasing and inviting, and extend their strech to advantage a communities around them. It’s a reason we dedicate ourselves to enriching people’s lives.

Thank we all for your loyalty to Apple, to a values, and to a business we are so really advantageous to serve.


Article source: http://www.macobserver.com/tmo/article/apple-ceo-tim-cook-reiterates-that-apple-is-open

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