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Apple taps Bono again — for charity


Bono greets President Barack Obama during a World AIDS Day eventuality in Washington in Dec 2011.

(CNN) — A few months after Apple gave divided a U2 album, angering some of a grumpiest folks on iTunes, a association is teaming adult with frontman Bono again — this time for charity.

To symbol World AIDS Day on Dec 1, a special territory of a company’s App Store is charity special calm for 25 apps, for that all deduction will go to a Global Fund to quarrel AIDS.

Apps for (Red) is a partnership with Bono’s Project (RED), that works with vital brands to assistance quarrel a lethal illness worldwide.


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“Apple isn’t only in a quarrel to finish AIDS. They are environment a new bar for business, giving $75 million and counting to a Global Fund as partial of their partnership with (RED),” Bono pronounced in a statement. “I couldn’t be prouder to work with them.”

The debate starts Monday and runs by Dec 7. In that span, a App Store plan will underline apps including Mighty Feathers (an Angry Birds spinoff), a special book of Clash of Clans, a FIFA ’15 (RED) contest and a special Sims FreePlay event.

Apple will also recover 300 new sounds for GarageBand and make accessible recipes from a likes of Mario Batali, Martha Stewart and Luke Holden in Kitchen Stories Cookbook.

Apple CEO Tim Cook called this year’s annual (RED) debate “our biggest fundraising pull yet.”

In September, Apple gave divided a giveaway duplicate of U2′s new album, “Songs of Innocence,” to all 500 million iTunes business in and with a recover of a iPhone 6 and iPhone 6 Plus.

On amicable media, some users complained that putting a manuscript in everyone’s library was intrusive, quite on a heels of an Apple iCloud breach. Bono after apologized.



Article source: http://www.cnn.com/2014/11/24/tech/web/apple-bono-red/

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