When Lenovo denounced a updated line of Yoga tablets final week, one of them combined with input from “product engineer” Ashton Kutcher, a organisation also expelled a video to accompany a launch display a actor regulating a product.
The “Day in a Life” of Kutcher video (above) shows a actor and eager startup tech financier shuffling around what is ostensible to be his home while regulating a tablet. But on serve review, one thing that stands out about a video is that it also serves as a comparatively confidant blurb for Kutcher’s tech startup investments.
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Using a new Yogo Tablet 2 Pro to check his email and his schedule, Kutcher not usually displays a trademark for Secret, one of his investments, during a tip of his menu screen, he even takes a impulse to call out a company’s name. Later, while scrolling by his report of meetings, Kutcher also prominently shows a assembly scheduled with Product Hunt, nonetheless another organisation he recently invested in.
Toward a finish of a video, Kutcher conducts a video discuss with Lenovo CEO Yang Yuanqing that ends with a bit of ungainly humor, that though does a good pursuit of display off a device’s relations ease-of-use. The video mark finishes by display off a tablet’s ability to lamp video calm from a embedded projector, a sharp proof for a inscription confronting unbending foe from Apple’s iPad and others.
But with so most of a video’s shade time dominated by a apps on a device, that are essentially Kutcher’s investments, it could be pronounced that a mark is only as most a blurb for his tech startup investment portfolio as it is a Lenovo promotion. Also enclosed in a video mark are SoundCloud, Spotify, Duolingo and Foursquare, all companies that Kutcher has invested in.
It’s not transparent what remuneration Kutcher is removing for his organisation with Lenovo (although one report puts a series during $10 million), though as prolonged as it includes baked-in graduation for his tech investments, it seems like a flattering honeyed deal.
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