Home / Automotive / Axalta Announces Its Automotive Color of a Year-Radiant Red

Axalta Announces Its Automotive Color of a Year-Radiant Red

GLEN MILLS, Pa.–(BUSINESS WIRE)–Axalta Coating Systems, a heading manufacturer of glass and powder
coatings, launched Axalta Automotive Color of a Year 2015 during a SEMA
automotive aftermarket trade uncover during a Las Vegas Convention Center
yesterday. Axalta’s 2015 tone of a year, Radiant Red, debuted
on a No. 24 Axalta Chevrolet SS driven by four-time NASCAR® Cup
Series champion Jeff Gordon. This special paint intrigue will light adult the
lane during a Phoenix International Raceway on Nov. 9, when Gordon
competes in a 2014 Chase for a NASCAR Sprint Cup Eliminator Round.

Gordon and Ray Evernham, three-time NASCAR champion organisation arch and host
of Velocity’s radio show, Americarna, were on palm to help
Axalta executives make a proclamation during a Axalta Engineered for
Speed booth.

“This is an sparkling time for both Axalta and a racing team, and I’m
blissful that we was means to be here to assistance Axalta exhibit a 2015 tone of
a year,” pronounced Gordon. “It’s going to be good to have it on a No. 24
automobile this weekend. Fans unequivocally seem to like a Brilliant Flames
paint intrigue that we suggested in January, and we consider they will like
this Radiant Red variation, too.”

Radiant Red is done from Axalta’s Cromax® Mosaic™ low
VOC well-off paint brand. It also contains Axalta’s Vermeera™ high
chroma record and a flicker effect. Axalta chose a red hue
for several reasons. Axalta’s annual Global Automotive 2014 Color
Popularity Report’s
research indicates that a tone red is a
flourishing trend in a marketplace. It’s been one of a tip 5 most
renouned colors given 2010 and final year it grew by 3%.

“We combined this debate to share a tone imagination in another format
that resonates with both a automotive strange apparatus manufacturer
customers, Refinish and tradition painters and a consumer,” pronounced Axalta’s
Vice President and conduct of a North American business, Nigel Budden. “Radiant
is a vibrant, head-turning paint and a No. 24 Axalta Chevrolet
SS wears it well.”

To learn some-more about Axalta Automotive Color of a Year 2015 revisit axaltacs.com/us/color.

Axalta is a heading tellurian association focused only on coatings and
providing business with innovative, colorful, pleasing and sustainable
solutions. From light OEM vehicles, automotive veneer and commercial
vehicles to electric motors, buildings and pipelines, a coatings are
designed to forestall corrosion, boost capability and capacitate the
materials we cloak to final longer. With some-more than 145 years of experience
in a coatings industry, a 12,000 people of Axalta continue to find
ways to offer a some-more than 120,000 business in 130 countries better
each day with a excellent coatings, focus systems and technology.
For some-more information revisit axaltacoatingsystems.com
and follow us @axalta on twitter.

Article source: http://www.businesswire.com/news/home/20141106006194/en/Axalta-Announces-Automotive-Color-Year-Radiant-Red

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