SAN FRANCISCO/TORONTO: BlackBerry announced partnerships with Samsung Electronics and other high-profile tech players on Thursday, broadening a strech of a new mobile-device supervision and confidence platform, and promulgation a shares 7% higher.
BlackBerry and Samsung, a world’s No. 1 smartphone maker, will offer a “highly secure mobility solution” for Samsung’s Android inclination starting in early 2015. The complement will marry BlackBerry’s confidence height with a South Korean company’s possess confidence program for a Galaxy devices.
“The partnership with Samsung is a really vast deal,” pronounced John Jackson, a record researcher during IDC. “It’s tough to suppose a partnership with some-more poignant unsentimental impact potential.”
BlackBerry pronounced a tie-up is a long-term commitment.
“To make this Samsung partnership happen, we went to a top levels of both companies, so this is a really critical relationship,” pronounced John Sims, BlackBerry’s conduct of craving services, job a understanding “the tip of a iceberg.”
BlackBerry also touted a fibre of improvements to a existent products, including mobile video-conferencing around a messaging app and a ability to order use costs between employer and employee.
BlackBerry’s Nasdaq-listed shares sealed 7% aloft during $12.06, their top tighten given Jun 2013.
The new platform, a BlackBerry Enterprise Service, or BES12, will concede companies and supervision agencies to conduct and make secure not usually BlackBerry’s mobile devices, though also those using handling systems such as Google’s Android, Apple’s iOS and Microsoft’s Windows platform.
For a initial time, a height will also be means to conduct and make secure medical evidence equipment, industrial machine and even cars.
The association also announced a BES12 understanding with Brightstar, a world’s largest wireless placement company, and a tie-up with business program association Salesforce.com that will let clients in medical and other regulated industries that use Salesforce program firmly entrance information around a BlackBerry platform.
“This devise is not opposite from what we laid out on day one, though it was tough for people to sense and trust me afterwards as things were a disaster then,” BlackBerry arch executive John Chen said. “The pivotal summary currently is a ecosystem is entrance behind and a telecoms are really excited.”
The new products and services are a fortitude of Chen’s devise to spin around a smartphone pioneer, whose inclination have mislaid belligerent to Apple’s iPhone, Samsung’s Galaxy inclination and a slew of other gadgets powered by Google’s Android platform.
While still a actor in a smartphone business, BlackBerry is pivoting a concentration to services and a final of a vast bottom of craving clients that are increasingly grappling with information confidence concerns.
The Waterloo, Ontario-based association pronounced a business have purebred for 5.1 million BES licenses given it launched a emigration pull in March, with some 30% of them relocating from opposition mobile-device supervision platforms.
BlackBerry also pronounced it will launch a long-awaited Classic smartphone on Dec 17 during events in New York, Frankfurt and Singapore. The device, that bears similarities to a once renouned BlackBerry Bold, will go on sale immediately in launch markets and be labelled during $449.