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BlackBerry Vies To Be Enterprise Platform For All Smartphones, Inks …

In an try to quarrel marketplace share loss, BlackBerry is opposed to be a secure enterprise height opposite all mobile handling systems.

At an eventuality currently in San Francisco, a Canadian phone maker rolled out some-more sum on its BlackBerry Enterprise Service 12 (BES12), a latest height for how mobile inclination bond firmly that will work on opposition mobile devices Apple Apple iOS and Google Google Android.

With this announcement, BlackBerry revealed partnerships with Salesforce and Samsung.

“BES servers have some-more craving business than a subsequent 3 competitors combined,” pronounced John Sims, BlackBerry’s boss of tellurian enterprise services, during a event. “Customers use and trust BES. They trust BlackBerry as a supplier. We wish to boost a series of choices.”

BlackBerry integrates BES12 into Samsung’s Knox program for inclination such as a Galaxy S4 and Note 4 inscription to make them some-more secure. Knox is Samsung’s possess mobile confidence solution, though a security vulnerability was suggested recently. This program integration will be accessible early subsequent year on Samsung devices. With improved security, this could assistance Samsung improved strech a craving market. Samsung has been operative tough to get into this shred with other partnerships, including one with German craving program hulk SAP SAP. Apple is also hoping to squeeze a larger share of craving business with a IBM partnership announced in July.

The partnership with Salesforce is focusing on some-more regulated industries, such as medical and a open sector, where supportive papers need to be managed securely. The partnership will let users entrance this supportive information on Salesforce program firmly on BlackBerry’s platform.

“There’s this vast investment in a open zone and medical that recognizes business are on mobile platforms,” pronounced Vivek Kundra, a executive clamp boss of tellurian open zone during Salesforce, during a event. “When it comes to handling vast enterprises, we have to be height agnostic.”

BlackBerry’s tellurian marketplace share has declined to a tiny fragment of a altogether smartphone marketplace in new years–2.4 percent, according to Strategy Analytics for smartphone section sale data in a second entertain of this year. Similarly, income is stability to fall. Its second entertain saw income decline to $916 million from $1.57 million over last year.

But BlackBerry CEO John Chen was feeling good about a destiny instruction of a association and had a summary for competitors.

“I remember a year ago when we initial started we was watch CNBC and one of the competitors was creation fun of us,” pronounced Chen. “My recommendation to competitors is that we are not usually a indicate product company, we are an EMM [Enterprise Mobility Management] solution, really extended and really deep. They need to know that. They need to work for a vital rather than make fun of us.”

BlackBerry shares are adult scarcely 9 percent.

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Article source: http://www.forbes.com/sites/aarontilley/2014/11/13/blackberry-vies-to-be-enterprise-platform-for-all-smartphones-inks-partnerships-with-samsung-and-salesforce/

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