How did Apple, with 20% of a tellurian smartphone marketplace final quarter, conduct to hillside off 93% of a profit?
The math, as Canaccord’s T. Michael Walkley figured it in a note to clients Monday, is flattering simple:
- Apple sole 74.5 million iPhones during an normal offered cost of $698
- Samsung shipped a same series of smartphones — and 20 million reticent phones — during an ASP of $206 apiece.
Nobody else is creation any income to pronounce of. Microsoft’s smartphones finished adult with -2% of a profit, if we can suppose that. BlackBerry, Lenovo, Sony, LG and HTC were all propitious to mangle even.
“This is demoralizing,” wrote phoneArena’s Daniel P., vocalization for everybody though Apple.
Below: The dual columns in Walkley’s spreadsheet that had people scratching their heads Monday.
Click to enlarge.
Article source: http://fortune.com/2015/02/09/canaccord-apple-took-home-93-of-mobile-profits-last-quarter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A fortunebrainstormtech (Fortune Brainstorm Tech)