Home / Technology / Canaccord: Apple took home 93% of mobile increase final quarter

Canaccord: Apple took home 93% of mobile increase final quarter

How did Apple, with 20% of a tellurian smartphone marketplace final quarter, conduct to hillside off 93% of a profit?

The math, as Canaccord’s T. Michael Walkley figured it in a note to clients Monday, is flattering simple:

  • Apple sole 74.5 million iPhones during an normal offered cost of $698
  • Samsung shipped a same series of smartphones — and 20 million reticent phones — during an ASP of $206 apiece.


Nobody else is creation any income to pronounce of. Microsoft’s smartphones finished adult with -2% of a profit, if we can suppose that. BlackBerry, Lenovo, Sony, LG and HTC were all propitious to mangle even.

“This is demoralizing,” wrote phoneArena’s Daniel P., vocalization for everybody though Apple.

Below: The dual columns in Walkley’s spreadsheet that had people scratching their heads Monday.

Canaccord inset

Click to enlarge.

Follow Philip Elmer-DeWitt on Twitter during @philiped. Read his Apple AAPL coverage during fortune.com/ped or allow around his RSS feed.

Article source: http://fortune.com/2015/02/09/canaccord-apple-took-home-93-of-mobile-profits-last-quarter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A fortunebrainstormtech (Fortune Brainstorm Tech)

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