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Dropbox Lays Out An Updated Enterprise Playbook

Dropbox CEO Drew Houston and his lieutenants took a theatre currently to give their vast craving representation to customers. Houston, of course, has to answer questions that a lot of critics have for a company. Can it be a force in a enterprise? Is it value $10 billion? Will it reason that valuation as online storage becomes a commodity and a cost of storage goes to zero?

Dropbox sought to answer some of those questions during a initial patron conference, Dropbox Open, in San Francisco today. It was focused on new craving collection — which, as a association increasingly has to change a business indication from simply charging for storage, are going to be collection that will assistance it build a bigger business. Houston said a company had strike 150,000 profitable customers, 50,000 of that it combined in a past 10 months, and denounced a apartment of new collection to make that justification as well.

“Because we’ve been heads down for many of a year, and we don’t speak about ourselves that much, there’s been these misconceptions, oh we’re only for consumers, we’re personification catchup, we’re not critical about business,” Houston told me. “I consider we’re like, hey, we don’t wish to dwell on this, though only so we know this is a scoreboard, and a rate of expansion and adoption is unequivocally vast right now.”

And a biggest apparatus a association denounced was an craving apparatus set called Dropbox Enterprise, that includes some additional collection above a Dropbox for Business product. It’s radically giving IT managers some-more collection to onboard employees to a corporate Dropbox criticism and have prominence into their partnership processes, and also gives those managers a dedicated patron use representative.

There were other elements that came from today’s event: It’s partnered with Symantec for detriment prevention; Dropbox is adding common folders and common links to their growth API. It’s also launching a partner network with some-more training and support, and assistance them marketplace their collection to customers.

This is all a lot of unequivocally in-the-weeds craving technology, though it’s critical for a company’s business. It has to compute itself from other services like Box, with cloud storage apropos increasingly commoditized.


The foe is unequivocally most heating adult in this space. Both Box and Dropbox have to fundamentally sell their services not as a bucket of storage, though as a set of absolute partnership collection that lay on tip of that service. This is radically something that Dropbox is still immature during in a business world, though COO Dennis Woodside pronounced that a eventuality spans hundreds of billions of dollars and that Dropbox — and a rest of a companies in a attention — are still in a unequivocally early stages.

“It’s easy in a Bay Area, to think, we all know a lot some-more about what a business is than lots of people,” Woodside pronounced in an interview. “But literally any business in a world, we believe, will quit to a cloud-based solution. They’re gonna continue to have vast files, they’re gonna continue to mix around those files. Every chairman around a universe will have some arrange of cloud service that they’ll also use for collaboration.”

To be sure, Box has been in a business of capturing craving clients like Coca-Cola, IBM and General Electric, that a association says have deployed Box to as many as hundreds of thousands of employees, for most longer than Dropbox. While Dropbox talks about a series of businesses that have sealed adult as profitable customers, there’s a small bit of ambiguity in terms of a series of business for any of those businesses.

There’s copiousness of high-level speak here for Dropbox, though it all still comes down to execution. Dropbox is still regulating a ground-up model, though a association is also increasingly operative with partners to assistance discharge a service, Woodside said.

“That’s one of a reasons for a new tier and a event,” he said. “The organic adoption’s always been great, though a business go by other channels to buy their software, or have some-more formidable environments. And that aloft hold is unequivocally useful that’s something they get from other vendors.”

So, one final doubt that critics of a association frequently ask: Is Dropbox value $10 billion? Houston wouldn’t criticism on a valuation, though he positively had an evidence for because his association was so valuable.

“What are a recipes for building a good company. You wish to have things like, build products people love, have a dear code famous around a world, a unequivocally absolute business model. We’re super early in this outrageous market,” Houston said. “We mix a consumer Internet square with all a good things about SaaS business, a monetization, subscription revenue, gummy customers, we only can’t consider of examples of too many companies that have a indication like that.”

Article source: http://techcrunch.com/2015/11/04/dropbox-lays-out-an-updated-enterprise-playbook/

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