Ello, a amicable network earnest to never sell user information or arrangement advertising, has cumulative investments value $5.5 million (£3.4 million).
The platform, that launched behind in August, has also turn a Public Benefit Corporation, definition that these values contingency be upheld, even if Ello is acquired by another company.
Read more: Facebook and Twitter still pang a effects of Snowden’s NSA revelations
The amicable network skeleton to make income by following a “freemium” indication used by businesses like LinkedIn, introducing micro-payments for additional features.
Lee Bouyea, from Fresh Track Capital, one of a network’s investors, praised Ello’s “unique spin” on a business model, however, others have questioned how successful it will be when practical to amicable media platforms.
“You don’t entice your crony to bond with we if it costs your crony money. Even in a universe of digital music, we can compensate for services though many people don’t,” James McQuivey, an researcher during tech investigate association Forrester, told a BBC.
Ello owner Paul Budnitz has discharged those jealous a firm, reporting that a “business indication is attempted and true.” Mr Budnitz also compared users profitable to customise Ello to a approach in that smartphone owners straightforwardly compensate for apps to customise their handset.
He also suggested that not collecting user information is shortening a company’s outgoings.
“If we ask me what a demographic of a Ello user is we can’t tell we – we don’t know,” he said.
“Maybe anecdotally though not during a granular level.
“While Ello has grown impossibly fast, we still have 14 staff.
Read more: ’LinkedIn for artistic industries’ The Dots gets UK launch
“We’re adding a few some-more people to assistance hoop expansion – though since we’re not offered ads or mining data, there’s a whole bucket of people we don’t need to hire.”