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Even millennials bypass amicable media for automobile shopping

DETROIT (Aug. 14, 2014) — Despite years of hype by automobile makers and automobile dealers, amicable media sojourn a non-starter for automobile shopping.

Just 1 percent of automobile buyers use amicable sites to emporium for a vehicle, according to an AutoTrader.com survey.

Even millennials — those immature people between a ages of 18 and 34 captivated to amicable media — hardly use sites such as Facebook and Twitter for automobile shopping, pronounced Isabelle Helms, clamp boss of investigate and marketplace comprehension for AutoTrader.com.

Only 5 percent of millennials surveyed pronounced they used amicable media to emporium for vehicles, a investigate showed.

“Millennials are boring about either automobile websites or brands have a amicable presence,” Ms. Helms said. She combined that 78 percent of millennials in a investigate pronounced their opinion toward a automobile code would not change if a code had a amicable networking presence.

Ms. Helms pronounced amicable media is used to network with friends, not to emporium for cars.

AutoTrader.com’s investigate was conducted by IHS Automotive between Dec and February. A sum of 1,900 automobile buyers within a past year were surveyed, including about 300 millennials.

Ms. Helms and AutoTrader.com executives presented a commentary during a new assembly of a Automotive Press Association in Detroit.

Although they are bypassing amicable media, millennials are creation a Internet and mobile inclination mainstays of automobile shopping.

Ninety-five percent of millennials automobile emporium online, spending online 82 percent of a normal 17.6 hours they take to investigate and buy a car. By comparison, all 1,900 respondents on normal took 15.5 hours to investigate and buy a car, with 75 percent of a time online.

Smartphones and other mobile inclination also are essential to a millennial’s automobile shopping. Fifty-one percent of millennials used a smartphone to emporium for a automobile vs. 34 percent a year ago.

By 2020, Ms. Helms predicts 80 percent of automobile shoppers will use mixed inclination for shopping, including smartphones, tablets and desktops, vs. 32 percent today.

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This news seemed on autonews.com, a website of Automotive News, a Detroit-based sister announcement of Tire Business.

Article source: http://www.tirebusiness.com/article/20140814/NEWS/140819954/even-millennials-bypass-social-media-for-car-shopping

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