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Facebook’s Virtual Reality-Style Ads Are Here With Big Brands on Board

ATT puts viewers in a driver’s seat. Facebook

If we were wondering what Facebook’s $2 billion Oculus Rift competence meant for advertisers, we might have usually been given a hide peek. Today, a Menlo Park, Calif.-based association debuted a initial practical reality-style video ads for ATT, Nestle, Mondelez and Samsung, among others.

In September, Facebook rolled out a video origination tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that apparatus has been wrapped into a new ad format that shows adult as sponsored posts in newsfeeds.

The high-definition capabilities are already spurring brands to get a bit some-more artistic with their Facebook ads. For example, Mondelez-owned Ritz’s two-minute spot  gives people a 360-degree perspective of a holiday party. And ATT used a ad to put viewers behind a wheel of Ben Albano, and up-and-coming race-car driver.

In further to a new ad format, Facebook’s 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, a clips usually worked on desktops and Android-powered phones and tablets.

The growth is a tiny step toward what Facebook expected has in store for Oculus Rift, a a VR headset that is expected to spin widely accessible in early 2016.

Facebook has also combined a new microsite with information about how VR works as good as modifying collection for creators, that should assistance some-more brands and publishers post videos to their pages.

The pierce is a latest instance of Facebook’s ambitions to spin into a major video player. Just final week, a association suggested that 8 billion videos are noticed any day on Facebook. 

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Article source: http://www.adweek.com/news/technology/facebooks-virtual-reality-style-ads-are-here-big-brands-board-168118

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