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Flipboard magazines not only for mobile anymore

PALO ALTO, Calif. — Smartphones and tablets have been pulling a personal mechanism aside, interjection in partial to renouned apps done by mobile-first entrepreneurs like Flipboard CEO Mike McCue.

But a desktop’s really not dead.

In fact, it’s a mode of choice for many readers, generally during business hours. McCue skeleton to gain on that with Tuesday’s launch of a Web browser chronicle of Flipboard’s digital repository service. Until now, Flipboard’s 15 million magazines could usually be review by a mobile app.

“There is a whole organisation of people who don’t do that many browsing on their phones. That’s what they use their mechanism for,” McCue pronounced during an talk during Flipboard’s Palo Alto, California, headquarters.

Besides winning new translates with a stretched access, McCue is also anticipating many of Flipboard’s 50 million existent users will revisit a use some-more frequently now that it’s on PCs.

PC sales have been in a unemployment for a past dual years, yet there have been new signs a misfortune of a decrease is over. Meanwhile, sales of mobile inclination are still surging notwithstanding a new slack in a inscription market. Worldwide PC shipments declined 2 percent final year to about 309 million machines while smartphone sales climbed 28 percent to 1.3 billion inclination and inscription sales increasing 4 percent to 230 million, according to a investigate organisation International Data Corp.

All though a few of a magazines in Flipboard are free. They are combined by links culled from users’ amicable media accounts or put together by other Flipboard users meddlesome in pity their interests and imagination with other readers, as good as veteran publishers perplexing to enhance their digital audiences. Flipboard lists a magazines underneath 34,000 opposite topics.

Flipboard was creatively designed for tablets, though smartphones now comment for about 70 percent of user activity, McCue said. That figure seems expected to change now that it’s been tailored for a desktop. PCs sojourn a many renouned approach to entrance Internet services during a weekdays when many people are during work, with smartphones using second, according to information from comScore Inc. It isn’t until a dusk when tablets turn a heading Internet-connected device, with rise use occurring around 8 p.m. to 9 p.m.

Flipboard isn’t a usually renouned mobile app creation a jump to a PC in hunt of new users and deeper engagement. Last month, Facebook’s mobile messaging use WhatsApp offering a chronicle for Web browsers, nonetheless a user’s smartphone contingency be on and online for a syncing to work. The trend reflects a flourishing fulfilment among mobile-focused apps that they can’t omit PCs if they wish to bond with users as many as possible, pronounced Forrester Research researcher Frank Gillett. “It doesn’t make clarity to users if they adult uncover adult to a use on a PC and get ignored, though get all this sorcery if we uncover adult on a mobile device.”

Flipboard’s Web browser version, built over a past 18 months, is designed to detect and automatically adjust to a opposite shade sizes of PCs. The largest board of PC screens allows Flipboard to file a approach a calm appears on desktops so constrained cinema are showcased in bigger sizes and opposite layouts than on a smartphone, or even a tablet. For now, a repository pages on Flipboard’s PC chronicle are corkscrew by with a rodent instead of flipped by with a hold as on a mobile apps.

Coming to a PC fulfills McCue’s strange prophesy for Flipboard when he came adult with a thought in 2009 shortly after withdrawal Tellme, a voice-recognition use that he started and eventually sole to Microsoft for $800 million. After final that Web browsers and chips during that time were too clunky to furnish digital magazines that looked as snazzy as imitation editions, McCue and Flipboard co-founder Evan Doll incited their courtesy to a iPad before relocating on to smartphones.

“Our users sitting in front of their PCs can finally stop wondering because they can’t use Flipboard,” McCue said.

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Article source: http://www.washingtonpost.com/business/technology/flipboard-magazines-not-just-for-mobile-anymore/2015/02/10/0a698702-b152-11e4-bf39-5560f3918d4b_story.html

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