Home / Technology / HTC One A9 review: Not a leader this association needs

HTC One A9 review: Not a leader this association needs

After a year HTC has had, we roughly can’t assistance nonetheless feel bad for them. Don’t. The Taiwanese phone builder can’t take your empathize to a bank, so it sequestered itself behind sealed doors and attempted to build a new smartphone that would excite people a proceed a last-gen One M9 simply couldn’t. The finish outcome is the One A9, a “flagship” smartphone that traded some of a One series’ signature facilities for a divisive pattern and a clearly mid-range brain. If this were any other company, I’d have created it off already. The thing is, HTC jumped loyal into a large leagues with a One M7 dual years ago and we so wish it to make a quip with another shining smartphone. Sadly, though, a One A9 seems not to be that device.

HTC One A9 review


After a One M9 unsuccessful to find a footing, HTC baked adult a supplement with a new nonetheless derivative look. It’s a well-built device and is one of a initial to boat with Google’s latest chronicle of Android, nonetheless some of a One series’ hallmark facilities are nowhere to be found. The finish outcome is a phone that, while ideally good, doesn’t mount detached from a competition.


Note: I’m operative with a tellurian chronicle of a One A9. I’ll refurbish this examination with additional impressions once US units turn available.

Let’s start off by opposed a fruit-scented elephant in a room: The A9 looks like an iPhone. HTC’s invulnerability boils down to: “Actually, Apple’s a copycat!” and that a A9 is indeed a mashup between a company’s One and Desire lines. That competence be legally confirmed — HTC did use cosmetic receiver bands to mangle adult an all-metal framework before Apple did — nonetheless there are other pattern flourishes as good that feel unnecessarily Cupertinian. Tiny turn camera? Check. A round, two-tone flash? Yep. Curved, 2.5D Gorilla Glass 3 subtly swooping divided from a edges of a screen? You get where I’m going with this. At slightest a (excellent) fingerprint reader sitting south of a shade isn’t a round too, nonetheless it seems about as accurate as a softened Touch ID sensor in Apple’s new iPhones. To call a A9 a one-to-one duplicate of the iPhone 6/6s isn’t fair, nonetheless we have to consternation who sealed off a pattern that so strongly evokes another device.

On a flip side, a A9 is a fun to hold. Seriously. Its measure aren’t distant off from a M9′s, nonetheless we many cite a dull physique to a hard, bony lines we got with HTC’s final flagship. Sure, it was distinguished and spoke to a company’s poise of metalwork, nonetheless that doesn’t meant I’m about to flow one out for a M9′s pointy steel lip. Part of a A9′s grip-ability centers on HTC’s choice of a smaller 5.0-inch AMOLED arrangement rather than a super-sized screens competing phone makers are so lustful of. And yes, we pronounced AMOLED — it’s been years given HTC went with one of these panels instead of a Super LCD, nonetheless we’ll get into that a tiny later.

The other pivotal to a phone’s gentle design: a sweet, two-finish body. The bombard is hewn from a chunk of aircraft-grade aluminum with a matte, bead-blasted backside and a slick, discriminating feel on a sides. As it happens, those edges play horde to nano-SIM and microSD label slots (with a latter holding adult to 2TB of additional storage), along with a volume rocker and a simply textured sleep/wake button. There’s something that looks like an IR blaster on a A9′s tip edge, nonetheless that’s not a case: It’s indeed a polycarbonate window for a GPS antenna. That’s not to contend that HTC is finished with IR blasters for good; this is customarily a pattern HTC ran with to minimize a waistline.

Meanwhile, a A9′s bottom corner is home to a singular orator (no front-facing stereo movement here) and a customary micro-USB pier for charging and information transfer. USB Type-C seems like all a fury these days — and for good reason — nonetheless a association says it’s not going large on those new ports until after in 2016. And let’s not forget what’s on a inside: one of Qualcomm’s new 64-bit, octa-core Snapdragon 617 chips. Four of those cores are clocked during 1.5GHz, while a remaining 4 run during 1.2GHz.

By a way, you’d be forgiven if a indication array gives we postponement — I’m not used to saying non-800 array chipsets in flagship inclination either. Still, HTC was discerning to bluster about a 617 being a unequivocally latest silicon from Qualcomm’s foundries, and therefore successor to additional advantages in potency grown over a past year. The chronicle we’re removing in a US — and a one I’m contrast now — comes with 3GB of RAM and 32GB of inner storage. Regardless of a variant, though, you’ll also be graced with a clearly tiny 2,150mAh battery and a 13-megapixel behind camera with OIS and an f/2.0 lens. All told, that’s a flattering plain package for a $400 phone… solely it’ll customarily be $400 for a tiny bit longer. If you’re reading this examination a day it was published, you’ve got reduction than dual weeks before a cost jumps to a $500.

Display and sound

HTC clearly doesn’t consider bigger is always better. I’m customarily excellent with that — a finish outcome is a phone that feels customarily as good in my pockets as it does in my hand. Thankfully, a A9′s 5.0-inch shade is no slump either. By default, things take on a warmer, yellower tinge compared to inclination like the Galaxy Note 5 and a comparably labelled Moto X Pure, and it’s not definitely as splendid as possibly of those devices. At slightest those observation angles are solid, and colors are punchy and colourful in that typically AMOLED way. Of course, there are some who like their colors agree and some-more neutral, and that’s where sRGB mode comes in. Tick this choice in a arrangement settings and you’re left with a tuned shade that, while not as vibrant, is some-more technically accurate. I’ll keep a punchier colors, interjection unequivocally much, nonetheless it’s still good to have a option.

Now, about that speaker. Every flagship One-series device (and even a garland of HTC Desires) came with a span of front-facing stereo speakers to liven adult a audio experience. Not so anymore. The A9 has a single, wimpy orator that pumps out jams like it’s frequency trying. The bar for smartphone speakers frequency clears a belligerent anyway, nonetheless a A9′s orator is a outrageous beating compared to all of HTC’s other new flagships.

Thankfully, things get a bit improved when we block in a span of headphones. In my experience, a Dolby Audio estimate and a built-in amplifier do 3 things: They make songs sound a tiny some-more open, energy adult those thumpy lows and supplement a tiny gleam to outspoken tracks. That latter bit competence sound good — and it mostly does — nonetheless it will spasmodic make some songs seem some-more dense than they did before. More mostly than not, victims tend to be those rarely constructed poppy numbers, so fans of suave low cuts competence transport a tiny improved here. The A9 also supports 24-bit lossless audio, nonetheless really, a disproportion is mostly frequency discernible. Even if we had some severely high-end headphones knocking around, chances are you’d be regulating a A9 to listen to song on a travel or in a subway; not accurately a best place to unequivocally take in that nuanced sound.


The One A9 is HTC’s initial Marshmallow phone, and indeed, one of a initial non-Nexus phones that comes with Google’s newest OS. You can check out our review for a low dive on all that Android 6.0 brings to a table; customarily know that all those niceties are benefaction here and work as good as they should. A few standouts: Now on Tap isn’t a mind reader, nonetheless it does aspect useful information formed on what you’re looking at. To plead a feature, customarily holding down a home symbol (the on-screen one, not a fingerprint sensor that can double as a home button). While we wish it were some-more attuned to my interests, a info cards that cocktail adult are during slightest interesting ones.

Oh, and regulating your fingerprint to sanction Google Play purchases is snappy, even if we have to substantiate with your cue a initial time. Here’s anticipating some-more developers get on a biometric-security sight soon. Marshmallow also comes with what Google calls Flex Storage, that fundamentally lets we format a memory label as inner storage. When we tossed in a 16GB SanDisk Ultra microSDHC card, it took about 3 mins sum to format a label for a A9 and quit some information over to it. The thing is, we don’t get to confirm what information indeed creates a jump in this initial process; in my case, it was mostly images and things from my Downloads folder. No app information has found a proceed to a SD label during my week of testing, and so we haven’t had to worry about degraded program opening due to delayed read/write speeds. What’s humorous is, not each underline in batch Marshmallow is accessible here — a dark SystemUI Tuner for rearranging icons in your Quick Settings row is particularly absent.

HTC One A9 program tour

So, with Marshmallow correct out of a way, we’re left with a Sense 7 things HTC embellished on tip of it. It’ll all demeanour unequivocally informed if you’ve used an M9 before — Blinkfeed sits to a left of your home screen, and a Suggested Apps widget sits front and core to hail you. Both work customarily as they did before, with a former vouchsafing we differentiate by comparison stories from your amicable networks, news sources we manually supplement or topics of seductiveness around News Republic’s app. Those app suggestions are still weak, by a way, nonetheless not definitely as bad as they were in a One M9′s early days. As we write this, a A9 has rescued I’m during work, and is therefore suggesting we download Time Warner’s Phone2Go, a walkie-talkie app, and, erm, My Talking Angela. The customarily idea that looks even remotely “smart” is AIM, nonetheless we unequivocally doubt it’s given HTC knows I’m sitting in an AOL bureau right now.

HTC also brought behind those user-created themes it introduced on a M9. I’ll acknowledge it’s been ages given I’ve poked around HTC’s themes marketplace and it’s positively packaged with full makeovers, wallpapers, surrogate fonts and idol sets. In box we missed out on this a initial time, creation a thesis of your unequivocally possess is deceptively simple: Just upload a credentials picture so a theming engine can collect out some suitable colors for Blinkfeed and your app launcher. Then it’s customarily a matter of requesting a “style,” that will conclude your theme’s font, idol set and soundscape. Simple, no? It’ll substantially be a tiny too elementary for some, nonetheless there’s some-more complexity to be found in HTC’s online thesis portal and some of these new looks are indeed flattering impressive. I’m still adhering to a batch look, though.

That’s unequivocally it as distant as this ambience of Sense goes. HTC has gradually pared behind a tradition interface, and a A9 is arguably a leanest chronicle of Sense we’ve seen yet. The company’s tradition Music and Mail apps have been given a mattock on certain M9 models, for instance. According to HTC, this arrange of hands-off proceed to customization is given Android is removing to be a unequivocally mature height and device makers don’t have to fill in underline gaps as many as they had to in a aged days. More importantly, a association pronounced something like “80 percent” of a customization work their developers did went neglected by users — that’s a lot of time wasted, so HTC altered tracks.

The other upshot is speedier placement of Google’s core Android updates given there’s reduction formula for HTC to repair and maintain. That’s generally loyal if we go in for an unbarred A9 — HTC says you’ll get each Android refurbish within 15 days of it being expelled on a Nexus line, nonetheless we’ll see how prolonged a association indeed sticks to a promise.


Look, we get it — cameras are tough to get right even underneath a best circumstances. HTC has an additional waste given it’s spent a final year perplexing to figure out accurately what creates a good smartphone shooter with varying degrees of success. Thankfully, a A9′s camera fares improved than HTC’s other new attempts — too bad it’s still outclassed by many of a rivals. Anyway, let’s start with a good. The A9′s 13-megapixel behind camera is a plain illumination shooter and customarily outperformed a 20-megapixel sensor we got in a One M9. Sure, there’s not definitely as many fact to be found here — a sign of downgrading a sensor fortitude — nonetheless a ensuing photos never felt lacking in crispness. And while shots taken with a M9 were mostly a overwhelmed cleared out compared to what we saw with my possess eyes, a A9 customarily had a conflicting issue. There’s a bent for it to elaborate comfortable colors (a conditions that’s exacerbated by an already comfortable AMOLED screen) nonetheless there’s a decent possibility we wouldn’t mind even if we noticed.

HTC One A9 camera samples

You substantially won’t be dumbfounded by what a A9 is able of in auspicious light, nonetheless we won’t be unhappy either. If zero else, a A9′s camera is consistently middle-of-the-road. Of course, if we imagination yourself a correct photographer, a elementary camera UI is supplemented by a Pro Mode that lets we (among other things) fiddle with your exposure, ISO, white change and RAW constraint modes.

Things (naturally) get a tiny worse when we try into darker climes. The A9′s visible picture stabilization unequivocally does assistance turn off some of a shake that mostly screws adult low-light photos, nonetheless there’s a trade-off in accurate bearing — I’ve had a few surprisingly still-looking night shots demeanour blown out if we wasn’t careful. And as useful as OIS can be, it can’t do many to fight all a pellet that invades your darker photos. These low-light artifacts are unavoidable, nonetheless inclination like a new Nexus twins do a improved pursuit of gripping it during bay. Speaking of, we generally elite a proceed a Nexus 5X and 6P rubbed tone facsimile and bearing (even with their dead-simple interfaces). HTC does corner out a foe with some crazy post-processing effects; while they’re fun, they also feel like a proceed to blear what are differently definitely normal photos.

Performance and battery life

On paper, a Snapdragon 617 powering a One A9 seems extremely mid-range compared to high-powered chipsets used by HTC’s competitors (and even HTC itself) in other favourite devices. While that’s mostly borne out in real-world use, it’s a closer competition than you’d expect. Actually regulating a A9 — going in and out of apps, scrolling by webpages and emails, etc. — felt surprisingly well-spoken many of a time. Sure, you’ll see a few visible hiccups and some slack here and there, nonetheless zero ever done me feel like we was operative with a unintelligent device.

The story’s a tiny opposite when it comes to graphics performance, during slightest according to fake benchmark. That’s mostly given a A9 has an Adreno 405 GPU, a step down from a graphics processors seen in likewise labelled phones like a Moto X Pure. Even so, it’s not like a A9 is terrible during gaming — I’ve put some-more time than we caring to acknowledge into terrible laps in Asphalt 8 with a graphical peculiarity cranked all a proceed up, and a A9 rubbed it though complaint. Long story short: The A9 will be copiousness absolute for many people.

Call peculiarity was definitely good too, nonetheless a network conditions was a tiny fraught. As we mentioned, this is an general chronicle of a A9, so it didn’t play simply with a gangling T-Mobile SIM label we had fibbing around. The best we could get was unchanging HSPA, with speeds hovering around 4 megabits down in midtown Manhattan. The US-spec indication shouldn’t have many difficulty latching onto many carriers’ high-speed networks, nonetheless — it comes with support for bands 2, 3, 4, 5, 7, 12, 13, 17 and 29.

As for battery life, a phone lasted 8 hours and 45 mins in a customary Engadget outline exam (that’s with an HD video on repeat while connected to WiFi with a shade liughtness set during 50 percent). In a genuine world, we could customarily count on a A9 to hang around for about 18 full hours of on-again-off-again use, including email triage, chatting on Slack, building playlists on Spotify and few gaming. All told, a multiple of a new, power-efficient chipset and Android Marshmallow’s Doze underline is a manly one: It wasn’t odd to see a A9′s battery-life readout parasite down during a rate of 0.5 percent an hour. Not too shabby, generally deliberation how tiny a A9′s battery seems.

The competition

Itching for a new Android phone? Not looking to spend an violent volume of income though a contract? What a time to be alive. There’s no necessity of good inclination hovering between $400 (the cost of a A9) and $500. That’s good for we and, well, somewhat reduction good for HTC. Consider a 32GB Moto X Pure ($450) — it facilities a hexa-core Snapdragon 808 and 3GB of RAM, and you’ve got a choice to entirely customize it. Throw in a plain camera, a scarcely batch Android build and some courteous program additions and you’ve got a package that simply rivals a A9 for about a same price. Meanwhile, a 16GB indication costs a same $400 as a elementary 32GB A9, nonetheless a inclusion of a microSD label creates a disproportion easier to swallow.

Then there’s LG’s new 32GB Nexus 5X ($429), nonetheless it’s not as even a comparison. The 5X comes with a same chipset as a Moto X, nonetheless with 1GB reduction RAM. On a other hand, you’d get evident entrance to a latest versions of Android as shortly as they’re available, and though a additional cruft HTC likes to covering on tip of it. Even a high-end Nexus 6P will cost a same as a A9 after a promo duration runs out, and you’ll get those same rapid Android updates along with a svelte steel physique and a beautiful WQHD shade too.


I used to adore HTC. we still consider a One M7 was a best smartphone of a generation. The thing is, HTC has been chasing that impulse of mass for dual years and it customarily keeps missing. Make no mistake: The One A9 is a good phone. The build peculiarity is first-rate. Marshmallow is a good program update. HTC’s Sense UI isn’t customarily acceptable anymore; it’s indeed flattering nice! Oh, and a association gets credit for perplexing a opposite arrange of pattern after milking a earlier, milder changes. Still, a A9 falls brief of undisguised greatness, and that’s not good adequate in a marketplace that’s as utterly, ridiculously swarming as this one. If you’re a arrange of chairman who longs for smaller, well-built phones or we take your mobile song very, unequivocally severely (with headphones, anyway), a One A9 competence be a good fit for you. Otherwise, we could buy a Moto X Pure or possibly of a new Nexuses and get a lot some-more for your money.

a href=”http://www.engadget.com/products/htc/one/a9/”


One A9


HTC One A9 thumbnail image

One A9

Scroll To Top