Few radio shows have had as large a informative impact as a American wire show Mad Men. It altered fashion, done stars out of a formerly opposite expel members, and paved a approach for a golden age in television.
The story of how a strike drama made it onto TV has been told many times before (one uninformed example: an verbal history in the Hollywood Reporter this week). Less discussed is how a show, that starts a second half of a valedictory deteriorate in a US tonight, altered a story of during slightest dual large media companies, and effectively changed the business of TV.
The brief chronicle of a story behind Mad Men‘s doubtful arise is as follows: Before Mad Men, AMC was an problematic film channel marooned on a backwaters of wire TV. Just as consumer toleration for outrageous wire packages packaged with unwatched channels was wearing thin, AMC motionless it indispensable a high-quality flagship show so that compensate TV companies wouldn’t dump it from their offerings. It settled on a play conceived by a former Sopranos writer, about a New York promotion agency, set in a 1960s.
And it worked.
Mad Men debuted in 2007. A year after followed another iconic and critically acclaimed show, Breaking Bad. Then came a zombie hit Walking Dead, that hasn’t achieved a informative stress of Mad Men or Breaking Bad, yet has shattered ratings records.
Suddenly, AMC had cachet. In 2011, seeking to gain on a prohibited streak, a channel’s owner, Cablevision, rebranded a business section housing it and several other wire TV properties as “AMC Networks,” and spun it off to investors.
Since then, AMC Networks has been flattering superb investment. Its share cost has some-more than doubled, adding nearly $3 billion to a marketplace value.
Sure, there have been copiousness of other factors during play here. AMC’s $1 billion acquisition of a garland of general wire networks, a $200 million investment in BBC America, and conjecture that AMC itself could be taken over, among them.
But it all started with Don Draper.
AMC Networks is not a usually association that has benefitted from America’s adore event with that dapper, injured heading man. The boutique studio that constructed a show, LionsGate, defended syndication rights. So when Netflix decided to pay $1 million per partial to secure a rights to tide it, LionsGate reaped a rewards.
Like AMC, LionsGate has been yet roughly as many tenure sagas as the agencies Don Draper has worked for and owned. In 2008, not prolonged after Mad Men‘s initial deteriorate aired, a corporate ravisher Carl Icahn tried to buy it. It’s not transparent whether Mad Men played a partial his investment thesis, yet in any case, a association did subsequently embark on a winning strain of a own, led by the hugely successful Hunger Games film franchise. Icahn’s conflict for control ended in 2011. But intermittent speculation about a intensity takeover still lingers.
And a impact of Mad Men on a media attention goes distant over dealmaking. The high cost of appropriation streaming rights to shows such as Mad Men was a pivotal reason why Netflix started producing strange content. And Netflix’s success with shows such as Orange is a New Black and House of Cards has spurred a likes of Amazon and Yahoo to get into streaming, and furnish high-quality strange shows of their own.
So a not irrational to contend that if Mad Men never happened, TV, both as a business and an art form, would demeanour really different.