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LeBron James Shows Kia Is ‘Fit for a King’ in New Ad Push for Luxury Sedan

As partial of a renewed deal, Kia is now a central oppulance car of a NBA.

The NBA and Kia Motors America have extended Kia’s sponsorship understanding as central automotive partner of a NBA.

Under terms of a deal, Kia will also turn central oppulance car of a joining and central automotive partner of both a WNBA and NBA D-League. The prolongation is for several years, yet a NBA did not mention how many.

Kia has been a NBA’s automotive unite since 2009, when a code succeeded Toyota in that role. Toyota had hold a sponsorship given 2005.

NBA luminary LeBron James will representation Kia’s new K900 flagship oppulance sedan in an ad called “Valet,” that breaks today—opening day of the  2014-2015 season.

The mark shows King James pulling adult to a red runner eventuality in Kia’s initial rear-drive oppulance sedan, afterwards tossing a keys to an awestruck parking attendant. “Keep it close,” says James as he strolls into a event. The tagline: “Fit for a King.”

The NBA reliable a Kia prolongation Monday night. Emilio Collins, a NBA’s executive clamp boss of tellurian selling partnerships, pronounced a automaker will continue as a central automotive partner of a NBA All-Star diversion and pretension unite of a Kia NBA Tip-Off, a Kia NBA All-Star MVP endowment and a Kia NBA Performance Awards.

“Kia is deeply integrated into a NBA knowledge year round,” Collins pronounced in a statement.

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Article source: http://www.adweek.com/news/advertising-branding/kia-extends-its-sponsorship-deal-nba-161044

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