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Legendary Ad Artist Art Fitzpatrick Dies At 96

Art Fitzpatrick combined noted ads like this for automakers.
Art Fitzpatrick combined noted ads like this for automakers. Credit: fitz-art.com

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Art Fitzpatrick, one half of a group that combined some of a many eye-catching promotion pattern for General Motors from 1959 to 1971, upheld divided this week in Carlsbad, Calif., during age 96.

More recently, Mr. Fitzpatrick drew dual array of commemorative stamps for a U.S. Postal Service patrician “America on a Move,” expelled in 2005 and 2008, according to Automotive News. The initial array distinguished 1950s sporty cars, such as a Chevrolet Corvette, Ford Thunderbird and Kaiser Darrin. The second set, “tailfins and chrome,” featured such cars as a 1959 Cadillac Eldorado, Chrysler 300C and Lincoln Premiere.

Working with his partner, Van Kaufman, Mr. Fitzpatrick drew cinema of Pontiac’s “wide track” opening cars that came to conclude a brand. During a run of “Fitz and Van,” as they came to be known, Pontiac ranked third in a attention in sales many years. Mr. Kaufman died in 1995.

Fitz and Van worked like this: Mr. Fitzpatrick drew a cars, mostly creation them seem a small wider and a small reduce than they already were, while Mr. Kaufman drew a view and people. Muscle cars, such as a GTO, were placed in outlandish locales, giving them an upscale image. The work was so considerable that Pontiac’s ubiquitous manager during a time, John DeLorean, criminialized a use of cinema and intended that usually Fitz and Van drawings could be used in Pontiac ads.

Mr. Fitzpatrick, who stayed active in retirement, spent many of his life operative in a automobile industry. He enrolled during a Detroit Society of Arts and Crafts — today’s College for Creative Studies — in 1936 during only 18 years old. Then, according to a autobiography on his website, Mr. Fitzpatrick took a pursuit as a engineer during Briggs Body Co., where he worked on several projects for Chrysler and a Lincoln Zephyr. He also is credited with conceptualizing a 1940 Packard 180 sedan.

After World War II, Mercury sealed Fitzpatrick to emanate images for a advertising. About that time, he began operative with Mr. Kaufman, a former Disney animator whose specialty was sketch people and places.

The span cranked out promotion images for 14 automakers during their run, formulating some of a many iconic ads of a era. But it was a Pontiac ads — 285 in all — for that they are best remembered.

“I’ve always confirmed that a pattern of a automobile relocating doesn’t meant a thing,” Mr. Fitzpatrick told Motor Trend Editor Arthur St. Antoine in a 2007 interview. “They all move. You have to communicate something about a automobile psychologically. It’s all about image. That’s a reason people buy cars.”

Postage stamps
Fitzpatrick’s car-themed postage stamps are some of a many successful special-edition stamps ever released by a Postal Service. Both array won awards and are among a top-selling commemorative stamps.

Art Fitzpatrick also did postage stamps.
Art Fitzpatrick also did postage stamps. Credit: fitz-art.com

The work of Fitz and Van was so successful that designers took notice. Retired Ford engineer Dick Nesbitt collected a ads.

When we was attending Art Center College of Design in 1968, we contacted an comment manager during a Los Angeles McManus, John and Adams promotion bureau about removing some-more AF VK ads for anxiety as an automotive pattern major,” Mr. Nesbitt recalled.

“He was really useful and pronounced he would accumulate as many ad proofs as he could and send them to me. In 1971, when we was a engineer with Ford in Dearborn, we called a McManus, John and Adams Detroit bureau for some-more samples, and they really easily responded. we didn’t know afterwards 1971 would be a final year for AF VK with Pontiac, though they did pleasing ads for Opel in Germany from 1972.”

Earlier this year, a Gilmore Car Museum nearby Kalamazoo, Mich., non-stop a gallery with some-more than 70 strange drawings Mr. Fitzpatrick donated. In June, he non-stop a gallery and gave a presentation. It was one of his final open appearances.

Richard Truett is a author for Automotive News

Article source: http://adage.com/article/agency-news/obit/301424/

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