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McDonald’s Posts Smaller-Than-Expected Oct Sales Slump

When it comes to company-wide sales, McDonald’s execs still aren’t carrying it their approach — though they competence be getting closer. The fast-food hulk reported a decrease in tellurian allied store sales for a month of October, though in a bit of good news for a burger behemoth, a sales unemployment was smaller than what Wall Street analysts were expecting.

McDonald’s reported Monday morning that a tellurian allied store sales declined 0.5% during October, a comp-store opening that’s worse than a 0.5% boost reported in Oct of 2013 though a decrease that is both smaller than a researcher accord — observers were job for a 2.2% dump — and a 3.3% trip in allied store sales during a company’s third mercantile quarter.

In a U.S., allied store sales declined 1%, a trip that McDonald’s attributed to “strong rival activity.” European allied store sales declined 0.7% as strength in U.K stores were equivalent by “by really diseased formula in Russia” overdue to factors like proxy grill closures and a weakening of a Russian ruble, McDonald’s said. The shred was also harm by a diseased euro. And in the Asia Pacific Middle East and Africa segment, allied store sales declined 4.2% as retailer issues in China and Japan equivalent expansion in Australian sales.

“Today’s consumers increasingly cite customizable food options, dining in a contemporary, mouth-watering atmosphere and regulating some-more available ways to sequence and compensate for their meals,” McDonald’s chief Don Thompson pronounced in a matter Monday morning. “Although Oct formula simulate a stream business challenges, we are relocating with a clarity of coercion to urge a arena of a financial opening while holding a actions required to pursue a brand’s long-term potential.”

Among a improvements a fast-food sequence summarized on Monday: the U.S. shred will revamping a marketing, simplify the menu and create a new organizational structure. Thompson also referenced a “McDonald’s Experience of a Future” devise a association minute in a third entertain gain report, reiterating a company’s skeleton to urge a “look, feel and convenience” of eating during McDonald’s.

Following a recover of a Oct sales results, shares of McDonald’s primarily increasing  nearly 2% in Monday’s pre-market trade session, though a batch was incompetent to means those gains: it went on to open only 0.5% aloft than Friday’s tighten and shares are now adult only 0.02%. Year-to-date, a batch is down 1.9%.

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Article source: http://www.forbes.com/sites/maggiemcgrath/2014/11/10/mcdonalds-posts-smaller-than-expected-october-sales-slump/

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