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#MemeOfTheWeek: The Drake-ification Of The Week In Politics

There are certain weeks when one thing, one moment, one meme takes over a whole Internet. Like a week Beyonce’s warn manuscript dropped. Or when Kim Kardashian and her derriere lonesome Paper Mag. Or when Alex From Target happened, whatever that was.

This was one of those weeks, interjection to a certain Canadian child actor incited rapper. Drake’s Hotline Bling video, with his maybe way-too-earnest, or maybe not-earnest-at-all dance moves, emo lighting, and well-developed ladies in black took a whole Interwebz by storm.

Hip-hop artist Drake performs during The Governors Ball Music Festival during Randall's Island Park in New York in June.i

Hip-hop artist Drake performs during The Governors Ball Music Festival during Randall’s Island Park in New York in June.

Robert Altman/Robert Altman/Invision/AP


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Robert Altman/Robert Altman/Invision/AP

Hip-hop artist Drake performs during The Governors Ball Music Festival during Randall's Island Park in New York in June.

Hip-hop artist Drake performs during The Governors Ball Music Festival during Randall’s Island Park in New York in June.

Robert Altman/Robert Altman/Invision/AP

You substantially have already seen a video by now, and listened a strain — a lyrics are all about Drake’s disappointment over an ex and her new-found ransom given their breakup, with lines like, “You used to call me on my dungeon phone, late night when we need my love.” The video is full of Drake, dancing, and dancing and dancing some more. And a carol has Drake yearning for a days when his ex used to call, creation his “hotline bling,” meaningful it “only means one thing” (that his ex wants to offshoot up).

Hotline Bling became THE Internet this week, out-trending a choosing of a new Canadian Prime Minister, American Vice President Joe Biden’s preference not to run for boss and even Hillary Clinton’s testimony before Congress.

And in an engaging turn, or maybe a totally predicted one, Drake and Hotline Bling bled into this week’s online domestic discussion, in some rather comical ways.

On The Daily Show, Trevor Noah finished a riff on Canada’s choosing of Justin Trudeau, with — we guessed it — Drake dancing.

And after in a week, Mollie Shafer-Schweig of Buzzfeed tweeted Clinton’s smiling face atop Drake’s dancing body, sent out after Joe Biden announced he wouldn’t be using for president.

NPR’s possess Claire O’Neill even chimed in:

Bernie Sanders and his dance moves were set to a song’s music:

And by a time Clinton testified before Congress Thursday, that eventuality turn Drake-ified as well:

For Chelsea Summers, a freelance writer, Hillary and Drake, were in a way, a ideal pair:

NPR called Summers up, to get her thoughts on Drake, a meme-ness of Hotline Bling, and how, and since it intersected with a universe of politics online this week.

“This is incomparable than this moment,” Summers pronounced of a video. “This is something that has plasticity, and it’s like, everybody gets a Drake that they need.”

Jon Carmanica during The New York Times agrees. He wrote of Hotline Bling, “It’s reduction a video than an open source formula that simply allows Drake’s picture and gestures to be rewritten, drawn over, repurposed.”

But since lift it over into a universe of politics, like many online did? Maybe, in part, since it was only everywhere, and politics, like all else online this week, got held adult in a Drake shuffle. But maybe there’s more: a need to tie a uncoolest of record — elections and hearings and a like — to things some-more popular, some-more viral — a need to make a uncool, cool.

Or, perhaps, there’s a deeper connection. Summers told NPR that a biggest domestic eventuality of a week — Clinton’s testimony before Congress — indeed has something in common with Hotline Bling.

“Hotline Bling is about phone calls, and Benghazi hearings are about emails,” she said. “They’re both this uncanny thing about repercussions of, or nostalgia for, past communication with someone — nostalgia in a box of Drake, repercussions in a box of Hillary. Once it’s over, we can’t unequivocally take it [those communications] back. And it’s open for perplexity or reinterpretation… It’s also kind of an encapsulation of… f—-ed-up communication, ultimately.”

And if there’s anything a Internet is good at, it’s reinterpretation. If a World Wide Web can make Drake and Hillary a meme, it can substantially remix anything.

Article source: http://www.npr.org/sections/itsallpolitics/2015/10/24/451204484/-memeoftheweek-the-drake-ification-of-the-week-in-politics

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