Home / Entertainment / ‘Ouija’ scares adult $20 million in opening weekend; ‘John Wick’ No. 2

‘Ouija’ scares adult $20 million in opening weekend; ‘John Wick’ No. 2

“Ouija” grossed an estimated $20 million during a box bureau this weekend, outspooking a Keanu Reeves movement film “John Wick,” that brought in a better-than-expected $14.2 million.

Based on a Hasbro game, “Ouija” follows a organisation of friends who demeanour to a house after one of their friends is killed in an accident. Universal Pictures had projected that a PG-13 film, that cost usually $5 million to make, would open during about $18 million in a U.S. and Canada. The film lured audiences who wanted to get their scary-movie fix.

“This was a ideal recover date heading adult to Halloween,” pronounced Universal’s conduct of distribution, Nikki Rocco. “We knew Halloween, on a Friday, would not be a good box bureau day.”

Last week, Universal expelled a 20-second trailer for a film on renouned app Snapchat to marketplace a film with teen audiences.

'Ouija' a tedious board-game instrumentation badly played

“We believed that a Snapchat user is in a core aim user for a ‘Ouija’ film opening Friday,” Doug Neil, Universal’s executive clamp boss of digital marketing, told The Times last week. “If it hadn’t been a film tied to a teen audience, we substantially wouldn’t have taken this opportunity.”

The digital selling debate succeeded in attracting a outrageous teen turnout: About 68% of moviegoers were younger than 21. Females done adult 61% of audiences.

Blumhouse Productions and Michael Bay’s Platinum Dunes constructed a film. Jason Blum, a low-budget fear writer who runs Blumhouse, has had success with films of a same genre, including several “Paranormal Activity” movies.

lRelated Universal Pictures says millions noticed initial Snapchat ad, a success
Technology NowUniversal Pictures says millions noticed initial Snapchat ad, a successSee all related

In 2009, a initial installment of “Paranormal Activity,” that cost usually $15,000 to make, frightened audiences and went on to sum about $107 million in a U.S. and Canada.

“Blumhouse has had a good lane record,” Rocco said. “They have gotten so many of their micro-budget films to spin in Number 1 results.”

“Ouija” hasn’t fared as good with critics. The film perceived a C class from assembly polling organisation CinemaScore and a scanty 10% certain rating on Rotten Tomatoes.

Related story: Stunt choreographers spin stars into stone-cold killers in John Wick

Related story: Stunt choreographers spin stars into stone-cold killers in ‘John Wick’ Josh Rottenberg If you’ve ever watched some chiseled movement favourite coolly holding out bad guys onscreen and suspicion to yourself, “How tough could that be?” we have dual difference for you: Try it. If you’ve ever watched some chiseled movement favourite coolly holding out bad guys onscreen and suspicion to yourself, “How tough could that be?” we have dual difference for you: Try it. ( Josh Rottenberg ) –>

“John Wick,” distributed by Lionsgate, exceeded tracking expectations of a $10-million opening. The film’s estimated $14.2-million weekend enclosed a improved than approaching Imax turnout, with 18% of a sheet sales entrance from a 347 Imax screens.

The R-rated film follows an ex-hitman (Reeves) who comes out of retirement to lane down a gangsters who took all from him.

It drew a 60% masculine audience, and about 77% of moviegoers were comparison than 25.

“John Wick” boasts a high 86% certain rating on Rotten Tomatoes and a B on CinemaScore.

By comparison, Reeves’ final film “47 Ronin” opened to a gloomy $9.9 million in Dec 2013. Critics gave a film, that cost $175 million to make, a low 14% certain rating on Rotten Tomatoes.

The World War II film “Fury” fell to third in a second weekend. It pulled in $13 million, lifting a sum sum to about $46.1 million.

The David Ayer-directed film follows Sgt. Don Collier (Brad Pitt), who leads a U.S. Army tank organisation (played by Shia LaBeouf, Logan Lerman, Michael Peña and Jon Bernthal) opposite Nazi-controlled Germany.

David Fincher’s “Gone Girl” combined about $11.1 million for fourth place in a fourth weekend. The 20th Century Fox film, formed on Gillian Flynn’s renouned novel, has grossed some-more than $124 million during a box bureau to date.

Animated film “The Book of Life” dull out a tip five. It combined $9.8 million, creation a domestic sum to date about $29.9 million.

Latest weekend domestic box office

Latest weekend domestic box officeRead a story –>

The Bill Murray car “St. Vincent” saw success in a national rollout. The film follows a fractious aged male who comes to comprehend a definition of his life by a assistance of a waste 12-year-old neighbor. The Weinstein Co. and Chernin Entertainment film came in sixth with $8.1 million, lifting a three-week sum to about $9.2 million.

“It was right where we figured it would come in,” pronounced Erik Lomis, conduct of placement for a Weinstein Co.

Lomis pronounced it showed good strength in smaller markets such as Boston, Phoenix, Indianapolis and Pittsburgh.

“That speaks towards a playability and a interest it has in middle, parochial America,” Lomis said. “Which in my perspective and knowledge will prove it has really good legs.”

The film drew a 60% womanlike audience, and about 72% of moviegoers were comparison than 35. It perceived a class of A-minus on CinemaScore, a top of a 3 films to go into far-reaching recover this weekend.

The Weinstein Co. pushed a national rollout adult since of a film’s early success.

“We were going to go a small slower though we accelerated a devise formed on a playability of a film and how good it resonated with audiences,” Lomis said.

“And a fact that there’s an event in a marketplace since we are so opposite than all else out there.”

In singular release, “Birdman” continued to soar in 18 new markets and 46 theaters for a sum of 50 locations. The film grossed some-more than $1.4 million in a second weekend, with a per shade normal of some-more than $28,700. The film’s sum to date is about $2 million.

Now in 373 locations, “Dear White People” followed closely behind “Birdman,” adding $1.3 million to a gross. The joke on competition family has brought in about $1.8 million to date.

For some-more news on a party industry, follow me @saba_h

Copyright © 2014, Los Angeles Times

Article source: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-ouija-john-wick-fury-st-vincent-20141026-story.html

Scroll To Top