A was for Alphabet. Now B is for branding.
A month after announcing a restructuring and its new company Alphabet, Google unveiled a change to its logo Tuesday. It’s now a sans-serif typeface — a look that aligns with Alphabet’s logo — and according to the company’s release it’s specifically designed for the mobile user, with the “tiniest screens” in mind.
In the constantly evolving tech field, Google isn’t the first and certainly won’t be the last to make big or small logo alterations to best appeal to its users. Take a look at the following GIFs to see how and when other major tech companies deliberately changed the way we look at them:
What Google said of the new logo: “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
The rainbow apple may be a logo of the past, but Apple paid homage to its colorful roots in its new iTunes logo, which was released in June.
Yahoo unveiled a new logo to depict its “renaissance” under its new CEO, Marissa Mayer, in 2013. One important thing stayed, though: its iconic exclamation point!
“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers,” AOL CEO Tim Armstrong said at the time.
The telecommunications company has kept the essence of its logo while updating it for a more contemporary user base.
Check out Microsoft’s unveiling of the new look:
Its time as “The Facebook” has long passed, but the social networking behemoth has more or less kept its look. On July 1, Facebook updated its logo once again, slightly thinning the font and rounding out the lower-case “a.” Did you notice?
“From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter,)” reads a post from 2012 explaining the platform’s logo evolution. “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”