SINGAPORE — For a final few months, Sony has been sensitively contrast consumer seductiveness in one of a latest ventures — Using electronic paper to make conform products and in particular, a watch.
A Wall Street Journal (WSJ) news has suggested that Sony personally placed a project, a watch called Fes Watch, on Japanese crowdfunding site, Makuake, in September, underneath a name of Fashion Entertainments.
The FES watch, designed in partnership with settlement organisation TAKT PROJECT, uses electronic paper for a watch face and strap. It has 24 options for a arrangement settlement on a watch face and strap, and usually activates and displays a time or other information when a wearer creates a “look during a watch” action.
“We hid Sony’s name since we wanted to exam a genuine value of a product, either there will be direct for a concept,” a chairman concerned in a plan was quoted saying.
And a group would not have been disappointed.
Within 3 weeks, a plan surpassed a idea of ¥2 million (S$22,000) and has lifted some-more than S$30,500 so far.
According to a report, Sony did not exhibit an central recover date, nonetheless throng appropriation supporters can accept them after May subsequent year.