Home / Business / Survey: Customers impact McDonald’s, KFC, Taco Bell

Survey: Customers impact McDonald’s, KFC, Taco Bell

Some really large quick food bondage — McDonald’s, Taco Bell and KFC — will have a tough time swallowing this.

Their possess business contend their signature equipment are a misfortune in their categories, according to a downright consumer consult of a chain’s possess business by Consumer Reports.

McDonald’s creates a misfortune burgers. KFC offers a misfortune chicken. Taco Bell sells a misfortune burritos. This according to 32,405 Consumer Reports subscribers, in a consult whose formula are firm to leave some high-powered fast-food executives scratching their heads today.

“A lot of a large bondage leave a lot to be desired. This is a wake-up call,” says Tod Marks, comparison projects editor during Consumer Reports. “Whether or not they select to nap by it is their choice.”

Fast food is large business. Americans will spend some-more than $683 billion eating out this year, estimates a National Restaurant Association. That’s tighten to $2 billion a day. While a convenience, low cost and predictability large bondage offer are a large plus, that’s no longer adequate for a era of congregation who direct higher-quality, better-tasting food.

“The landscape is changing as Millennials come into adulthood,” says Marks. Younger consumers not usually welcome value, yet also peculiarity and amicable issues, he notes. This is attack a large bondage — delayed to welcome these consumer needs — generally hard.

That’s why:

• McDonald’s ranked final in burgers. Of 21 burger bondage inhabitant and regional, McDonald’s was during a really bottom, with a 5.8 rating. At a tip was a informal chain, The Habit Burger Grill, rating 8.1.

McDonald’s did not immediately comment.

• KFC ranked final in chicken. Of 8 duck chains, KFC finished in a attic with a 7.1 rating. At a tip was Chick-fil-A, with a 8.0 rating.

In a statement, KFC mouthpiece Karen Sherman said: “KFC is committed to providing a guest with a world-famous duck and meals, a Southern liberality and use and a good value. We won’t be confident until we are No. 1.”

• Taco Bell ranked final in burritos. Of 8 Mexican chains, Taco Bell was during a bottom with a 6.3 rating. Chipotle finished on tip with 7.8.

Taco Bell did not immediately comment.

For a large chains, says Marks, a biggest problem might be a franchisees who are pulling to keep costs low — even as some non-franchised competitors boost food peculiarity and prices.

Even yet these large fast-food bondage are mostly doing OK financially, Marks warns that won’t indispensably sojourn a box if they don’t urge — only ask a automobile giants. “Who would have ever suspicion that GM would tumble to a to a position it’s now in?” he asks.

Article source: http://www.usatoday.com/story/money/business/2014/07/02/mcdonalds-taco-bell-kfc-consumer-reports-fast-food-restaurants/11929977/

Scroll To Top