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TEN Adds Another Automotive Brand to Its Portfolio with TORQUE.TV Acquisition

TEN, The Enthusiast Network, announced a merger of TORQUE.TV, as it looks towards a summer launch of a new over-the-top video platform.

mt-on-demand2When asked, terms of a understanding were not disclosed. However, TEN will catch TORQUE.TV’s staff of three, including Roger Werner, who will join a company’s house of directors.

The large design for TEN in this understanding is folding TORQUE.TV’s video calm into MotorTrendOnDemand, that CEO, Scott Dickey, describes as “Netflix for Motorheads.” The channel is rising with over 1,000 hours of video content, with some-more than a dozen strange series.

The understanding also includes a multiyear partnership with CBS that will embody some-more than 130 hours of strange programming on a CBS Sports Network.

Since rebranding as TEN, a association seems to be positioning itself around dual imperatives—digital media and automotive content. Not usually is TEN clearly bullish on digital video, though it is also bringing brands together into what it calls “supersites.” Last year it launched 4 supersites, all with automotive focuses.

The association now claims to be a fifth largest repository publisher in a country, however a land are private. Nevertheless, it reports that 32 percent of a $300M in income final year came in by digital media. And Dickey tells FOLIO: that a association is profitable.

Article source: http://www.foliomag.com/2015/ten-adds-another-automotive-brand-portfolio-torque-tv-acquisition/

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