Pure Pursuit Automotive The routine of shopping a automobile hasn’t altered many in a final century.
The confront starts and ends during a brick-and-mortar dealership. You start with a accessible handshake, maybe some tiny speak — though things eventually deplane into a enclosure compare of price-haggling, poring over prolonged contracts and perplexing to keep your wits about we as a hours drag on.
Even if we expostulate off with a accurate automobile we wanted, we still can’t shake that whinging feeling that we somehow got burned.
Enter Pure Pursuit Automotive, a startup run by a garland of tech, automobile and aviation enthusiasts who wish to facilitate online car-buying. Pure Pursuit describes itself as a boutique sport-luxury automobile play built on an all-digital height that allows it to sell vehicles via a US.
And that digital formation — along with a national batch of vehicles to lift from — are precisely what sets Pure Pursuit apart. The normal peddler is all though private from a equation, transposed with practical assistants, tablets and a 110-inch “tech wall” that concede we to crop vehicles, watch tradition videos of a cars, and get a tires rolling on your purchase.
Pure Pursuit Automotive Business Insider talked with Pure Pursuit founder, Glen Dakan, who tells us what encouraged him to interrupt a car-buying industry.
“It was a pain perplexing to buy a high-end automobile steer secret over a internet in a early 2000s,” a maestro US Navy commander explains, revelation that he’s never purchased a automobile from a normal dealership.
“I’ve always been an modernized car-buyer, so we wanted to start an enthusiast-level dealership that catered to other automobile enthusiasts.”
While Pure Pursuit’s primary business indication is automobile sales, a association brands itself as an automotive record startup.
Pure Pursuit launched dual years ago in Dakan’s basement. After relocating all over a nation while portion for a decade as a US Navy pilot, a businessman and automobile fan found himself brief of options when he wanted to buy his dream automobile online.
As many perceptive automobile enthusiasts will tell you, it’s not always easy anticipating a accurate indication we want. Dakan says Pure Pursuit has “created an whole business line designed to pursue tradition orders for enthusiasts, acid national and delivering that automobile to their door.”
In Dakan’s view, offered primitive high-end vehicles online requires a strong digital footprint. Remote clients get tradition video of a cars and can finish a whole squeeze online.
But Pure Pursuit’s many profitable resources substantially distortion within a Kansas City, Missouri showroom. Customers initial confront “Chelsea” — a company’s holographic, 3M-powered digital partner — that will get we proficient with a space and a oppulance vehicles on palm there.
Combined with guide technology, inscription computers can arrangement information and videos about a cars as we travel adult to them.
Pure Pursuit Automotive The association says people visiting a sell plcae in chairman knowledge a connected salon that includes a 110-inch “tech wall” where buyers can build their dream cars.
Customers can use palm gestures to work a Windows Kinect-powered display, that also doubles as a hulk video wall where we can knowledge a cars in a practical environment.
Pure Pursuit Automotive There are other companies perplexing to follow this new expansion in automobile buying. Tesla Motors is arguably a benchmark for such an experience, with a boutique sell locations that entice buyers to get proficient with a code while a cars are systematic online. BMW and Audi have also changed toward a some-more personalized sales approach.
Much like Pure Pursuit’s nearest competitors, you’ll need to be prepared to spend money. You won’t find any mass-produced grocery-getters here. The association specializes in pre-owned competition and oppulance vehicles trimming from about $75,000 and up.
The flourishing association wants to be a answer for tech-savvy automobile enthusiasts who direct concierge-level use from people who share their fad for world-class motoring.
You can see Pure Pursuit in movement here: