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Toyota many profitable automotive brand

By Hannah Lutz, Crain News Service

DETROIT (Oct. 16, 2014) — Toyota was named a best automotive code worldwide for a 11th true year, followed closely by Mercedes-Benz and BMW, according to Interbrand’s ranking of a 100 many profitable brands.

Apple, Google and Coca-Cola remained a tip 3 altogether brands, though Toyota wasn’t distant behind during No. 8, dual places adult from a year earlier. Toyota has been a many profitable automotive code on a list given 2004.

Interbrand, a section of promotion hulk Omnicom Group, enclosed 13 automotive brands on a list, a series unvaried from a year earlier. New to this year’s list is Land Rover, during No. 91, while Ferrari, No. 98 final year, has depressed off.

Interbrand bases a rankings on brands’ financial performance, change on patron choice and cost and earning strength.

Three of Interbrand’s 5 tip risers by commission were automotive.

Audi’s code value increasing 27 percent to $9.83 billion, while a ranking rose to No. 45 from No. 51. Interbrand credited Audi’s sales, high profits, electric models and partnership with Google.

Volkswagen and Nissan were also among a tip 5 risers. Volkswagen’s code value rose 23 percent to $13.7 billion, and it rose 3 spots to No. 31. Nissan’s code value also rose 23 percent, to $7.62 billion. The Japanese automobile builder surged 9 spots to No. 56.

Mercedes-Benz this year changed adult to No. 10 after dual years in 11th place. BMW ranked only behind during No.11, adult one place from 2013.

Honda hold a No. 20 ranking for a second true year, and Ford rose 3 places to 39 from 42.

After a 10-place arise from 2012 to 2013, Hyundai climbed 3 some-more spots this year to No. 40. Porsche rose 4 places to No. 60 on a 2014 list, after an eight-place jump from 2012 to 2013.

Kia surged 9 spots to No. 74, and Chevrolet finished a automotive brands listed during No. 82, a seven-place alleviation from a year earlier.

Technology companies dominated a altogether tip 10: Apple (No. 1); Google (No. 2); Microsoft (No. 5); and Samsung (No. 7). In further to Toyota and Mercedes-Benz, Coca-Cola (No. 3), IBM (No. 4), GE (No. 6), McDonald’s (No. 9) dull out a tip 10.

This news seemed on a website of Automotive News, a Detroit-based sister announcement of Tire Business.


Article source: http://www.tirebusiness.com/article/20141016/NEWS/141019944/toyota-most-valuable-automotive-brand

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