Tom Wolfe, Chairman, CEO and President of Ziebart International Corp. addresses the company’s board of directors and guests at 55th celebration at Ziebart’s Troy headquarters.
Ziebart International Corp., a global leader in automotive detailing, films and protection services, was honored June 20 by elected officials for its 55th anniversary in business and for its new product Z-Shield paint protection film introduction.
“This milestone is very significant to the company and its employee-owners,” said Thomas E. Wolfe, CEO. “Ziebart is one of very few franchise businesses to be in existence for more than a half century. Most importantly, our company continues to grow nationally and internationally with 400 stores in the USA and 32 countries around the world.”
The company was founded in Detroit and moved its headquarters to Troy. City of Troy Mayor Pro-Tem Dave Henderson and several council members offered Ziebart a proclamation. Executive Matt Gibb presented a letter from Executive L. Brooks Patterson saluting the company for its growth and success. The State Senate also will honor the company with a resolution citing the company’s growth in Michigan.
“Ziebart is an iconic brand and we are continuing to innovate and offer new products and services to keep vehicles looking their best and protecting them from the ravages of the roads and daily use,” said Wolfe.
The company is employee-owned and is launching a reintroduction of its brand along with its latest product — a clear film that covers a vehicle’s front end and other areas vulnerable to potential stone chips, road debris or scratches.
“This is simply the best paint protection film and professional installation process we have ever offered our customers,” said Daniel C. Baker, President of Ziebart Corporation (U.S. subsidiary of Ziebart International). “We have spent years and an unprecedented amount of resources to develop, refine and deliver to our franchisees and our customers Z-Shield paint protection film. It’s an optically clear film protection for all or any part of your vehicle that is formulated to resist chips and marks from stones and road debris.”
Baker likened the Z-Shield paint protection film product to a plastic film smartphone protector, except this paint protection film is almost as smart as your phone given its self-healing attributes. He said the company is excited about this new product introduction coinciding with its anniversary year in business in June 2014.
The Z-Shield film comes in gauges of 0.6 mil and 0.8 mil and carries a national warranty backed by Ziebart.
Baker said the newest 0.6 mil film has been engineered and manufactured to “self-heal” from minor scratches such as abrasions from automatic car washes and keeps paint finishes looking new.
Kurt Ziebart, the corporation’s late founder, rust protected his first vehicle in 1954 and established the business in Detroit in 1959.
— Submitted by Bruce Babiarz of BAB Associates, LLC