Home / Sports / Uni Watch: Buffalo Bills-New York Jets ‘Color Rush’ uniforms did not cut it

Uni Watch: Buffalo Bills-New York Jets ‘Color Rush’ uniforms did not cut it

When word filtered out a few months ago that some of this season’s Thursday night NFL games would underline color-on-color uniform matchups, it seemed like a good thing. The league’s longstanding order requiring one group to wear colored jerseys while a other wears white is an superannuated custom from a days of black-and-white television. With color-on-color games apropos some-more common in other sports and leagues, including college football, college basketball and the NBA, a time felt right for a NFL to join a party.

Unfortunately, a NFL couldn’t do this a easy way, by carrying teams wear their customary colored jerseys. Instead, a joining had a uniform outfitter, Nike, emanate new colored jerseys for a Thursday-night games, immediately lifting suspicions that a color-on-color module was only an forgive to emanate and sell some-more protected merchandise. Then a new jerseys were interconnected with relating colored pants and socks, expelling any spirit of contrast. The ensuing initiative, called Color Rush (a name that has stirred derisive terms like Color Rash and Money Flush on amicable media), creates a players demeanour like they’re wearing bodysuit costumes, not uniforms.

The Color Rush module got off to a hilly start final night, with a Jets and Bills wearing solid-green and solid-red, respectively. As large observers fast noted, this tone pairing would have done a lot some-more clarity on Christmas than dual weeks before Thanksgiving. Even worse, fans with red-green colorblindness complained that they couldn’t tell a teams apart. This problem will presumably recover subsequent Thursday, when the Tennessee Titans will wear solid-blue and a Jacksonville Jaguars will wear solid-gold, since some people are cheerless with blue-yellow colorblindness.

The concerns of colorblind fans are genuine and should be taken seriously. But a bigger problem with a Color Rush program, as with so many things in a uniform universe these days, is that it feels distributed and scripted — a corporate branding intrigue instead of a fun approach to jazz adult a game’s look. If we go behind and demeanour during those new color-on-color games in other sports, for a many partial there were no large announcements, no focus-grouped names like Color Rush and no recent jerseys to sell. The teams only showed adult and wore their colored uniforms, providing a uninformed look. What’s so tough about that?

In fact, while a Jets and Bills were wearing their bodysuits final night, another color-on-color diversion was holding place. It was during Bobby Dodd Stadium in Atlanta, Georgia, where Georgia Tech and Virginia Tech both wore colored jerseys. There was small allege fanfare, no slogans and no bodysuits. The diversion looked great. The NFL competence wish to take note.


Paul Lukas is not colorblind or differently visually impaired, nonetheless some uniform designs spasmodic make him consternation if he’s saying things. If we favourite this column, you’ll substantially like his Uni Watch Blog, and we can follow him on Twitter and Facebook. Want to learn about his Uni Watch Membership Program, be combined to his mailing list so you’ll always know when a new mainstay has been posted or only ask him a question? Contact him here.

Article source: http://espn.go.com/nfl/story/_/id/14119812/uni-watch-buffalo-bills-newyork-jets-color-rush-uniforms-did-not-work

Scroll To Top