Home / Technology / UPDATE 1-China’s Huawei shows smartphone certification with P8 launch

UPDATE 1-China’s Huawei shows smartphone certification with P8 launch


(Adds P8 Max, exec quote, pricing details)

By Paul Sandle

LONDON, Apr 15 (Reuters) – China’s Huawei
unveiled a flagship P8 and P8 Max smartphones on Wednesday,
devices that smoke-stack adult opposite a latest models from Samsung
and Apple in technical specifications if
not selling budget.

The P8, that runs Google’s Android operating
system, has a 5.2 in. arrangement shade — somewhat incomparable than
the Samsung Galaxy S6, denounced final month, and a iPhone 6 –
and an eight-core 64-bit processor.

Made from a singular square of metal, a phone is thinner than
its rivals, with a breadth of 6.4 millimetres, Huawei pronounced during a
packed tellurian launch eventuality in London.

Like Apple, a Chinese association also launched a super-size
version, a P8 Max, that comes with a 6.8 in. screen.

Huawei, a vital actor in a telecoms network equipment
market, ranked fourth in tellurian smartphone sales final year,
shipping 68 million units, giving it a 5.5 percent share,
according to investigate organisation Gartner.

The marketplace is dominated by Samsung and Apple, that Gartner
said had total sales of scarcely 500 million units.

Industry researcher Ben Wood pronounced a P8 ticked all a boxes
on pattern and performance, though it had a towering to stand to
position Huawei as a reward brand.

Seeking to compute itself from rivals, Huawei showed
it could innovate, with facilities such as “knuckle sense”, which
can compute between a knuckle and a finger to name and
share content.

It also optimised a devices’ cameras to take “selfies”,
including an ability to adjust skin tones, a pierce consumer
device selling boss Shao Yang pronounced would particularly
increase a interest to fashion-conscious immature women.

“Huawei didn’t do really good in a past in a female
market; this is a large intensity marketplace for a P-Series,” he
said in an talk after a launch.

Huawei, and associate Chinese companies Lenovo and Xiaomi, are
leading a plea to a dual large players, utterly in
their home market.

“In a China market, during a over-400 euro price, there are
only 3 brands: Huawei is maybe 10 percent, Samsung is 20
percent and Apple is a biggest,” Yang said. “Only 3 brands
play in a reward space, and we are flourishing utterly fast.”

The customary chronicle of a P8 will go on sale within weeks
in 30 markets, including China, a UK, France and Germany,
priced during 499 euros, Huawei said.

(Editing by Mark Potter and William Hardy)

Article source: http://in.reuters.com/article/2015/04/15/huawei-tech-smartphone-london-idINL5N0XC51420150415

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