Verizon Communications introduced Thursday a set of new packages for a FiOS TV use that allows business to select a networks they watch, an acknowledgment that many TV fans only view a singular series of channels.
FiOS Custom TV comes with a $55-a-month bottom package of channels that includes internal promote stations and a many renouned channels, including CNN, HGTV, AMC and Food Network. Subscribers also get two of a 7 genre-specific channel packs — kids, cocktail culture, lifestyle, entertainment, news info, sports and sports plus.
Each additional pack cost $10 additional per month. After 30 days, business can change their channel packs but any additional cost, Verizon said.
Subscribing to a renouned TV-Internet multiple — one that includes the base package and dual channel packs and an Internet use of 50 megabits per second of upload and download speeds — will cost $75 a month before taxes and fees, Verizon said.
The sports container includes ESPN and FOX Sports. But to get informal sports networks, business also have to opt for the sports and channel pack, that also comes with NFL Network, MLB Network, NBA TV, NHL Network and Golf Channel.
Shares of Verizon (VZ) fell 0.53% Wednesday to $49.01.
While a standard wire package contains some-more than a hundred channels, Americans watch on normal usually about 17 channels, Verizon said, citing Nielsen’s Advertising Audience Report.
Verizon’s move is one of several experiments by a pay-TV attention to keep a video business from flocking to streaming-only options supposing by companies like Netflix and Hulu. For years, business have complained about carrying to compensate for a channels they don’t watch. The complexities concerned in perplexing to figure out wire companies’ channel “bundles” also have soured many customers.
“This is an wholly new approach to personalize TV,” pronounced Tami Erwin, boss of Verizon’s Consumer and Mass Business group, in a statement.