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‘Viber’ Messaging App Now Lets You Peek in on Celebrity Chatter


Screenshot: pleasantness Viber

Nowadays, we’re all a bit voyeuristic. We’re dependant to existence television, tabloids, and luminary Twitter feeds.

Talmon Marco, owner and CEO of a messaging and voice call app Viber, knows this all too well, and that’s since his association is introducing what it calls Public Chats, a new Viber underline that creates it easier to see what a favorite celebrities and open personalities are chatting about. It aims to feed a middle eavesdropper in all of us.

Gossip blogger Perez Hilton, for instance, competence use a apparatus to speak with other bloggers and celebrities. Models from a group Next Model Management competence use it to share selfies with any other. Members of a comedy unit could use a app to request their befuddled Amsterdam escapades (that indeed happened). And we can watch it all.

It’s not altogether opposite from what celebrities are already doing on sites like Twitter and Facebook, yet Marco believes that since Viber lets a normal user in on tangible conversations, a calm will feel a lot some-more real. More importantly, however, it’s something Marco hopes will assistance compute Viber from other companies like WhatsApp, Kik, and WeChat, that are all jockeying for a lead in a flourishing messaging app market.

Over a final few years, a messaging app space has grown crowded, and a competitors in a space have grown some-more and some-more alike. Now, it seems, a categorical thing that distinguishes them is a series of users they have. That’s no tiny thing for a messaging platform, that is usually useful to people when many of their contacts are regulating it too.

By this measure, WhatsApp is by distant a many successful, with some 600 million monthly active users worldwide. Viber, by contrast, has 210 million. Which is since Marco, who sole a association to Japanese internet association Rakuten for $900 million progressing this year, is constantly on a surveillance for facilities that will inspire some-more users to switch platforms. Original content, he believes, could do only that.

“We don’t indispensably prognosticate creation income directly out of open chats,” he says. “But this is something for a users to do , and during a same time, we consider it will move additional users and uncover them what Viber can be used for.”

According to Forrester researcher Julie Ask, this is a healthy course for Viber and, indeed, any messaging app. “This one of those things a height like Viber needs to do, even yet they’ve been acquired,” she says. “They’re still a immature company, and they’re perplexing to do some-more to get people to spend some-more time in a app.”

Ask believes celebrities might also ride to Viber’s general audience. “There could be geographies that lets contend Taylor Swift doesn’t have a large following in,” she says. “That’s a good event to rivet wtih fans and expostulate buzz.”

All that said, Ask adds that Viber positively isn’t a initial to a luminary route. China’s WeChat, for one, lets users follow celebrities for a monthly fee. Plus, she says, there’s already copiousness to damp fans on luminary Facebook pages and Twitter feeds. To contest with WhatsApp, never mind these other gargantuan platforms, Viber will need a lot some-more than even a many carnal luminary gossip.

Article source: http://www.wired.com/2014/11/viber-public-chats/

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