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Why Automotive Marketers Need Multiscreen Campaigns

Today’s automobile shoppers are zodiacally connected, and today’s automotive marketers know a characteristics and demographics of a good, competent buyer. Yet required targeting methods are reduction effective than ever, interjection to a proliferation of channels, screens and digital choices.

On average, consumers who are near- or in-market can be approaching to investigate a car on 9 opposite websites, half of that are tranquil by third parties. Consequently, automotive advertisers contingency position themselves to be both internal and relevant, and that means targeting a right assembly by digital channels.

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Check out a beam to learn how marketers can precedence new, worldly information and analytics collection to daub a multiscreen consumer and build a connected code experience.

The new, programmatic proceed uses multisource information to find and aim a shopping assembly with online, display, video and radio ads. Our in-depth guide, “Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing,” explains how automotive marketers can precedence this information to daub into a multiscreen consumer and build a connected code experience.

Through a multiple of in-house profiling, past squeeze data, and abounding demographic insights, marketers can conclude and afterwards aim near- and in-market consumers with solutions like Collective Wheelhouse, that effectively merges online and offline information and insights from JD Power, Insight Express and Nielsen XCR.

The US Automotive industry’s digital promotion spend is approaching to grow to scarcely $11 billion by 2018 [LINK eMarketer’s 2014 Digital Ad Spending by Benchmark report]. Learn some-more about regulating multiscreen programmatic solutions for your subsequent automotive debate by downloading a full content of a giveaway guide:

 

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Article source: http://www.adweek.com/brandshare/why-automotive-marketers-need-multiscreen-campaigns-160579

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