Yahoo delivered on rumored pursuit cuts and a company-wide reorder now as it shuttered a Yahoo Travel product and laid off 4 of 5 transport staffers, including Editor-in-Chief Laura Begley Bloom.
Yahoo had spent a final dual years building content-rich, magazine-like products with copiousness of promotion in mixed verticals. In further to Yahoo Travel, a association is shutting a food, health, parenting, and tech online magazines. Yahoo’s ubiquitous news product will tarry alongside sports, finance, and lifestyle channels. The existent transport stories will sojourn live, though transport site itself will sunset.
Although a existent transport media product will go away, Yahoo might continue to work in transport around a Project Index product that is now in development. In theory, it will use Siri- or Google Now-like synthetic comprehension to broach a personalized transport formulation and engagement service. Yahoo has been regulating Hipmunk as a engagement partner.
The finish of Yahoo Travel comes reduction than dual years after a association revamped all of a editorial products into topic-specific magazines and done big, splashy hires including a New York Times’ David Pogue and Katie Couric. For travel, Yahoo incited to Paula Froelich, a former New York Post editor who joined Yahoo in Apr 2014. At a time, Yahoo’s transport participation was a comparatively stale variety of stories and engagement tools. Froelich and her group jumped into a relaunch half-way by and began publishing a new Yahoo Travel by a finish of that month. The new Yahoo was packaged with Buzzfeed-like stories on transport news, video facilities by Froelich and others, and, of course, lots of lists. This year, it won a North American Travel Journalists Association’s endowment for best online transport magazine.
Froelich left her position final Oct to turn editor-at-large and was succeeded by Begley Bloom, a former emissary editor of Travel + Leisure.
Editor’s Note: Skift exchanged calm with Yahoo Travel, as it does with other partners, from time to time.