Home / Business / Youku Tudou Partners with Xiaomi to Accelerate Multi-screen Ecosystem …

Youku Tudou Partners with Xiaomi to Accelerate Multi-screen Ecosystem …

BEIJING, Nov. 12, 2014 /PRNewswire/ -- Youku Tudou Inc.

YOKU, -0.14%

China's heading Internet radio company, currently announced that it has entered into a vital partnership with Xiaomi. The partnership aims to accelerate a expansion of a multi-screen media and party ecosystem. The dual companies will jointly rise calm and technology, including building multi-screen online video services. Xiaomi will deposit in Youku Tudou by appropriation a latter's batch on a open market. It will also permit calm from Youku Tudou, and a dual companies will jointly deposit in a prolongation and placement of online video calm and movies.

As a No. 1 app and web-based video height in China, Youku Tudou leads a approach in producing strange calm among Internet companies. Top strange calm like Searching Divas, On a Road, a Tudou Video Festival and UGC channels have captivated fans to Youku Tudou, combining a vast village over time. Youku Tudou's monthly active user bottom has exceeded 500 million and a daily video views have upheld a 800 million mark. Youku App has many recently turn a second many renouned Chinese mobile app in terms of user time spent, according to iResearch. Youku Tudou's ability in producing strange calm will yield clever support to a Xiaomi family of hardware by creation a user knowledge some-more compelling, and will assistance to boost normal income per user.

Xiaomi is China's heading Internet association with over 85 million active MIUI users who are famous for their clever code faithfulness to Xiaomi. The sales and marketplace share of Xiaomi's smartphones and hardware have been flourishing steadily. In their particular quarterly reports for Q3 2014, eminent investigate firms including IDC, Strategy Analytics and Canalys ranked Xiaomi a third-largest smartphone businessman in a universe after Samsung and Apple. Both a Mi Box - Xiaomi's set-top box - and a Mi TV are dear by users. For example, during Alibaba's Tmall Singles Day sale that took place on Nov 11, Xiaomi's Mi TV achieved 3 milestones in a product difficulty -- it was a initial in terms of altogether sales, a initial product for that 10,000 units were sold, and a initial to mangle a RMB 100 million income mark.

"Both Youku Tudou and Xiaomi have been pioneering multi-screen ecosystem expansion in a mobile internet era.  With a new partnership, we'll precedence a particular capabilities to strengthen a ecosystems and to raise user experience.  Both Youku Tudou and Xiaomi have had initial success in building egghead properties and building fan economy for destiny income growth.  We will work closely to clear serve opportunities in this area going forward," pronounced Victor Koo, Chairman and CEO of Youku Tudou.

Xiaomi's owner and authority and CEO Lei Jun named this partnership as a initial plan for Chen Tong, VP of calm investment and calm operation, who assimilated Xiaomi final week and formerly served as Sina.com's editor-in-chief and Executive Vice President. Tong is spearheading Xiaomi's efforts in TV and video calm with Wang Chuan, a Xiaomi co-founder and VP of a company. Recently, Lei Jun announced that Xiaomi will boost a investment in content, with an initial oath of US$1 billion.

"Youku Tudou has been a heading force in strange calm prolongation among Internet companies, and Youku Tudou's user bottom and Xiaomi's fan village are closely associated. The partnership will move a expansion of a Internet attention in China to a subsequent level," combined Wang Chuan, VP and co-founder of Xiaomi.

About Youku Tudou Inc.

Youku Tudou Inc.

YOKU, -0.14%

is China's heading Internet radio company. Its Youku and Tudou Internet radio platforms capacitate users to search, perspective and share high-quality video calm fast and simply opposite mixed devices. Its Youku code and Tudou code are a many famous online video brands in China. Youku Tudou's American depositary shares, any representing 18 of Youku Tudou's Class A typical shares, are traded on a NYSE underneath a pitch "YOKU."  

SOURCE Youku Tudou Inc.

Copyright (C) 2014 PR Newswire. All rights reserved

Article source: http://www.marketwatch.com/story/youku-tudou-partners-with-xiaomi-to-accelerate-multi-screen-ecosystem-development-2014-11-12-218300?reflink=MW_news_stmp

Scroll To Top